Terra Madre

In 1986, the first branch of McDonald’s in Italy opened in the heart of Rome, at the Piazza di Spagna. As in many other countries, protesters howled and demonstrated. One man took decisive action.

Carlo Petrini, or Carlin as he is known to Italians, has quietly grown from being a little-known left-wing journalist, to becoming the leader of one of the world’s largest food activism organizations. Concerned about the encroachment of multinational influence on traditional food culture, he built a resistance movement to defend and protect local food ecosystems, a counterpoint to the unrelenting onslaught of corporate hegemony.

Delegate from the Philippines demonstrates her prowess at balancing objects on her head; Japanese beekeepers gather at the Honey Bar

At the registration for Terra Madre, small pins were passed out depicting the silhouettes of a farmer and a soldier, with an equals sign between them. In many ways, this icon summarizes what Terra Madre is about. It is a gathering of food communities and food producers, and a strategy session on how best to battle the onslaught of industrialized food, environmental degradation and social injustice. (Update: I’ve learned that the pins are from Slow Food Nation, and actually depict farmer = Statue of Liberty. Apparently I glanced at it too quickly.)

Tomorrow marks the opening of one of the sustainable food world’s most prestigious events, Terra Madre (or “mother earth”). This is a biennial conference sponsored by Slow Food since 2004, a meeting of farmers, chefs, producers, researchers, students, and other people who want to revolutionize the way we feed ourselves. Over the next five days, 8.000 people from 150 nations will gather in my backyard (Turin) to share ideas, make new friends and revel in the solidarity that we may be few but strong.