Salone Del Gusto

Inside Salone del Gusto, Italy’s Artisanal Foodie Mecca


Clockwise: whole prosciutto from San Daniele on display; a band of two accordions, a guitar and a hurdy-gurdy (the bearded man on the right was making animal puppets out of a hankerchief to entertain the kids); a self-service milk truck parked outside Salone del Gusto; Puglian women stringing cherry tomatoes by hand

After a long morning of seminars, I was sipping a glass of Left Hand beer, when the sound of drums and horn began thundering down the hall. It was Macedonian folk ensemble Akud Mirce Acev, beating a lively rhythm and whipping a crowd of Asians into a frenzied dance. Heads bobbed, cameras flashed, women in hanbok dresses waved their arms in the air. Just another day at Salone del Gusto.

Terra Madre and Salone del Gusto

Tomorrow marks the opening of one of the sustainable food world’s most prestigious events, Terra Madre (or “mother earth”). This is a biennial conference sponsored by Slow Food since 2004, a meeting of farmers, chefs, producers, researchers, students, and other people who want to revolutionize the way we feed ourselves. Over the next five days, 8.000 people from 150 nations will gather in my backyard (Turin) to share ideas, make new friends and revel in the solidarity that we may be few but strong.