Food in Pop Culture Through the Lens of Marshmallow Peeps
“You might be too distracted to notice the first time through, but there is actually a lot of food imagery used in the Telephone music video.” And so, for the first time, I scrutinized a Lady Gaga video not for the outrageously skimpy outfits, but for the usage of food items. At the end of the ten minutes, our class was taken aback at the number of product placements in the film short. “It’s just a big ad for Virgin, Honey Buns and Polaroid, isn’t it?” The video makes frequent use of ersatz, convenience products like WonderBread and Miracle Whip. “Lady Gaga is well aware of her status as a highly commercial icon, and makes no pretense of acting otherwise. In a sense, she has tricked you into watching a 10-minute long ad masquerading as music video, one that you will now send to all your friends.” And what’s with the Diet Coke can hair rollers? In modern society, the panopticon of body image compels women to diet and lose weight, even without explicit pressure. She is trapped by both an interior and exterior prison.