Marketing

Un-Business Cards

How do you keep in touch with new contacts in style? Moo has a great “Printfinity” feature where you can print multiple backs to your cards, making it easier to display a photography portfolio or a series of ideas. Inspired by these design-oriented quotes, I decided to create a series of food and marketing-related twists on traditional proverbs for my personal cards. Check it out:

Food Marketing Minicards

The Barilla Gorilla: A Day Inside Academia Barilla

Do you know what Italian company was single-handedly responsible for changing the texture of America’s pasta?

Barilla was founded in 1877 by Pietro Barillo Sr., who began the business as a simple pasta shop in Parma. The company is now on its fourth generation of family owners, and has been almost continuously privately owned, save for a gap in the ‘70s when Barilla was bought out by U.S. multinational W.R. Grace. In 1990, Barilla began aggressively expanding into international markets, through the acquisition of local pasta companies and the development of manufacturing plants abroad. This included the creation of the first American plant in Ames, Iowa in 1999, with a second plant following in upstate New York.