How to Build a Restaurant Empire
So you’ve created a wildly successful restaurant, and you’re just beginning to have some semblance of stability and free time again. Is it time to expand and build another location? At last night’s Culintro panel on restaurant expansion, three prominent chefs tackled that question and more. Danny Bowien (Mission Chinese), Andy Ricker (Pok Pok) and Michael White (Marea, Ai Fiori, Osteria Morini, Nicoletta) collectively shared their insights and mused on why anyone would decide to “go do the hardest thing in the world—open a restaurant in New York.”